transforming The visual identity of the jema lawyers brand
Marketing Strategy, Brand Design, Website Design, Videography, Photography
The Brief
Create the visual identity of Jema Lawyers that represented its success and journey throughout the 12 years since opening for business. The new visual identity would be applied across an extensive selection of marketing collateral office front signage, uniforms to email signatures and a redesigned website. To accompany the visual identity, a new suite of brand photographs including headshots and ID photos would be created as well the production of a Brand Video.
The Approach
The approach was two fold. First, diving deep into the history and the business of the firm by conducting interviews and specific and tailored meetings within the firm. Secondly, investigating the firm’s current marketing activities to understand the the need for a new Visual Identity. A Marketing Strategy was then drawn up to direct the creative process. The Brand was launched at the 12th Anniversary of Jema Lawyers held at Hilton Hotel in Port Moresby and was a huge success with attendance from the government and private sectors as well as the Honourable Minister for Finance and Planning, Mr Rainbo Paita.
The Outcome
The reception both at the launch and online exceeded expectations. The remarks from distinguished guests affirmed the firm’s reputation in the industry and the continual work being done for the country. The Firm’s LinkedIn Page grew from 0 to 500+ followers in just 3 months. Subsequent social activities followed with high engaging content that maintained a steady growth to over 1000+ followers within 6 months.
Marketing Strategy,
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Brand Design
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Website Design
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Videography
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Photography
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Social Media
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Marketing Strategy, • Brand Design • Website Design • Videography • Photography • Social Media •
