Authentic content for an aunthentic and boutique landscaping brand
Videography, Photography
The Brief
The task of this project was to create a brand story and a Library of images and videos that would market Marek & Co to an upper class market of home owners wanting to create a space in the backyard or front yard that are liveable, practical and beautiful.
The Approach
Given the target market, it was important to come across authentic, trustworthy, yet professional and polished. Marek & Co had a strong story rooted in family history that fuelled their passion for landscaping and carpentry. Our approach was to capitalise on this story to connect deeply with their prospective buyer. To do this we took the “good better best” mantra that Marek lives by created a brand story that portrayed Marek & Co in this light. Accompanying the brand videos were two case study videos that further solidified the brand messaging from satisfied clients.
The Outcome
Marek & Co as well as Unfaded received positive responses from the video when played at business presentations to referral partners and clients. As a result, prospective clients were able to connect well with the Marek & Co brand before engaging them for their projects.
Marketing Strategy,
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Brand Design
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Website Design
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Videography
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Photography
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Social Media
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Marketing Strategy, • Brand Design • Website Design • Videography • Photography • Social Media •
