The task of this project was to create a brand story and a Library of images and videos that would market Marek & Co to an upper class market of home owners wanting to create a space in the backyard or front yard that are liveable, practical and beautiful.

Given the target market, it was important to come across authentic, trustworthy, yet professional and polished.

Marek & Co had a strong story rooted in family history that fuelled their passion for landscaping and carpentry. Having quality projects was a bonus and made it a fun project to work on.

The line that stuck out the most was this saying by Marek’s grandfather, “Good Better Best. Never rest until good becomes better and better becomes best.